Organic Social Media: Great for Likes, Terrible for Sales
When people scroll on social media, they are looking for entertainment, not for advertisement. Despite what the social media agencies will keep telling you, this has damning implications on social media’s usefulness.
Why Paid Advertising is Still Your Best Tool for New Traffic
Paid advertising is heavily under-utilised by small businesses, due to perceived cost and complexity; but today, effective paid advertising is more accessible than ever, and it can provide the competitive edge you need.
Neglecting Google Loses You Sales Every Single Day
Google generates more sales for small businesses than Instagram, Facebook, and TikTok combined; so why isn’t it your biggest priority?